Branding and the Marketing mix
Brand awareness and the management of the marketing mix are crucial elements in any business growth and sustainability, creating a strong brands adds value to your business and is a prime driver that will attract potential investors or acquiring organisations.
We at Scellon have a long track record of developing and managing brands working with the marketing mic of Place, Promotion, Product and Pricing to get the exact model to create competitive advantage and grow your sales.
One of the most obvious ways of developing your brand at pace is through promotion. Advertising, public relations, website search engine optimisation (SEO) – these are just some of the ways you can get your company’s name out there and raise the perceived value of your brand. But they can take time, and they can be expensive.
There are ways of marketing a business that are lower-cost and can give almost immediate gains. Rebranding will always make a splash and make the company appear more desirable, as will updating your website, your signage, your company uniforms or vehicle livery.
A less extreme method of promotion is known as content marketing – write or design compelling news, case studies, opinion-pieces, infographics, videos etc and promote them by engaging with your client community on social media. This can be done in-house or through an agency, and it’ll see your brand catapulted up the mind-share of your audience and will raise your company’s value.
Scellon your business broker Looking into your marketing setup is just one part of our holistic approach to improving the value of your company.